SAP’s lead product for modern analytics and BI is SAP Analytics Cloud. The majority of companies that choose SAP Analytics Cloud already use some SAP business applications. Reference customers report that SAP Analytics Cloud is most often used for agile, centralized BI provisioning (67%) and decentralized analytics (62%). SAP is a Visionary, its position in the Magic Quadrant being influenced by product limitations and relative weakness in terms of sales and marketing strategy. SAP still does not have the broad market momentum of the Leaders in this market. Its decision to focus on one product is beginning to improve its competitiveness, however. Reference customers for SAP Analytics Cloud report a much improved view of SAP’s viability as a vendor of modern analytics and BI. 

Source: Wisdom-of-Crowds®-BI-Market-Study