Ad Agencies


How Ad Agencies Use Alteryx

Today, information and data is coming from everywhere, through new channels and outlets, all the time. Viewers demand personally relevant content the instant they want it. Catching a customer’s attention is more difficult than ever before, and standing out in this new environment is a constant challenge. With so many choices, it’s vital for advertising companies to know who their viewers are so they can engage them with the right content and the right advertising through the right channels, and to provide their advertisers with maximum exposure to target audiences with minimum spend.


Alteryx provides advertising agency analysts with the unique ability to easily discover, prep, blend and analyze all of their data using a repeatable workflow, which can be deployed and shared at scale for deeper insights, insights that come within hours, not weeks. Advertising analysts can utilize the Alteryx platform in a multitude of ways, including connecting to and cleansing data from their data warehouses, sending and receiving data sets from cloud applications, as well as gleaning information from spreadsheets or a whole host of other sources. Advertising analysts can easily join their data together, then perform analytics—descriptive, diagnostic, predictive, prescriptive, statistical and spatial—using Alteryx's intuitive user interface, which is, if not a code free environment, then a very code friendly one.



ALTERYX: SELF-SERVICE ANALYTICS

Simple + powerful analytics accelerates decision-making and  transforms business outcomes for thousands of companies worldwide.



Cluster Analysis is a method used to classify objects into groups where those similar in characteristics are grouped together in a cluster. It is also known as segmentation analysis or taxonomy analysis. Clustering helps us look at the data as a whole so we can classify the points and logical structures based on the groupings we choose to create. Clustering has several uses, including in marketing, where it is used to identify homogenous groups of buyers; in medical science, where it is used for disease classification; in geology it is used to identify the weaknesses of earthquake-prone regions. In Alteryx, it is built in. 


k-means Clustering


Spatial Analysis


Spatial data, also known as “Geospatial Data” refers to records in the dataset that have a geographic aspect. It can be the location of a store, the distance between two bus stops, or the boundaries of a state. Alteryx offers the spatial toolset to help users derive meaningful insights and information from spatial data.  


Alteryx has built-in Decision Trees capabilities. These are some of the easiest models to understand and illustrate as they are straightforward and don't require complex interpretation. Decision Tree models are good for handling complex, non-linear relationships, and outliers on the data, but it also has its disadvantages. Some of its predictions tend to be weak since it is prone to overfitting. They are not very robust, because small changes in the training data can give a larger change in the output. However, they are one of the most commonly used analytical models around. 



Decision Trees

Logistic Regression


Logistic Regression is a binary classification algorithm. Meaning, it predicts either true or false, churn or not, pass or fail and other binary categorical values. This algorithm also uses a regression function which classifies the target variable based on probability. Logistic regression fits the data to an “S” shaped logistic function also known as the Sigmoid Curve. It curves from 0 to 1, where 0 is the least probable or false, while 1 is the most probable or True. This splits the data into one of the two categories and each row of data is classified by comparing the probability to a threshold between categories. With Alteryx, it's included.

CONTACT US

+852 5196-1277 HK

+853 6616-1033 Macau

505 Hennessy Road, Suite 613, Causeway Bay, Hong Kong

Rua da Estrela, No. 8, Macau

contact@intelligencia.co

Intelligencia

Intellligencia is a Hong Kong- and Macau-based software consulting company that works specifically in the hospitality, gaming, fintech, esports, manufacturing, retail, sports betting, and travel industries. Although located in Asia, we work with clients as far away as North America, Mexico, India, Armenia, Australia, and the Philippines.

Connect

Address: 505 Hennessy Road, #613, Causeway Bay, Hong Kong

Phone: +852 5196 1277

Email: contact@intelligencia.co

Website: www.intelligencia.co

Network

Sign up to receive email for the latest information.
© Intelligencia Limited. All Rights Reserved. 2021

Search