Qlik helps ad agencies accelerate business value through data. Qlik was been named a Leader in the 2019 Gartner Magic Quadrant for Analytics and Business because it delivers governed data discovery and agile analytics and BI via its lead product, Qlik Sense, which is built on the Qlik Analytics Platform. The platform can be used to build customized applications via an extensive set of APIs to support the embedded analytics use case. 

Today, information and data is coming from everywhere, through new channels and outlets, all the time. Viewers demand personally relevant content the instant they want it. Catching a customer’s attention is more difficult than ever before, and standing out in this new environment is a constant challenge. With so many choices, it’s vital for advertising companies to know who their viewers are so they can engage them with the right content and the right advertising through the right channels, and to provide their advertisers with maximum exposure to target audiences with minimum spend.

Qlik provides advertising agency analysts with the unique ability to easily discover, prep, blend and analyze all of their data using a repeatable workflow, which can be deployed and shared at scale for deeper insights, insights that come within hours, not weeks. Advertising analysts can utilize the Qlik platform in a multitude of ways, including connecting to and cleansing data from their data warehouses, sending and receiving data sets from cloud applications, as well as gleaning information from spreadsheets or a whole host of other sources. Advertising analysts can easily join their data together, then perform analytics—descriptive, diagnostic, predictive, prescriptive, statistical and spatial—using Qlik intuitive user interface, which is, if not a code free environment, then a very code friendly one.

For the advertising industry, Intelligencia has built a set of almost plug-and-play solutions that can simplify a multitude of business challenges, including the following: