SAS provides cruise lines with the ability to easily discover, prep, blend and then create and execute highly effective customer-focused marketing campaigns. SAS's cruise line customers currently use SAS to improve customer communications, strengthen relationships and increase first-time cruiser bookings. Cruise line analysts can utilize the SAS platform in a multitude of ways, including connecting to and cleansing data from their data warehouses, sending and receiving data sets from cloud applications, as well as gleaning information from spreadsheets or a whole host of other sources. Analysts can easily join their data together, then perform analytics—descriptive, diagnostic, predictive, prescriptive, statistical and spatial—using SAS's intuitive user interface, which is, if not a code free environment, then a very code friendly one.

In the highly competitive cruise industry, sustaining top-line and bottom-line growth is the difference between sinking or swimming. But manual processes for marketing campaigns limit a cruise line's ability to measure results and provide relevant and timely communications with ideal cruisers. To maximize the profitability of customer relationships, cruise lines need to improve efficiency and effectiveness at each stage of the marketing process – from setting strategy and implementing campaign initiatives to measuring results.

Managing timely, personalized customer communications SAS Marketing Automation can help organizations improve response rates and revenues from marketing efforts by providing the ability to easily manage sophisticated, timely, personalized customer communication strategies. Built specifically to meet the needs of key members of the marketing process, only SAS Marketing Automation provides comprehensive data management, campaign management and advanced customer analytics in one integrated, easy-to-use solution.