SAS provides retailers with the unique ability to easily discover, prep, blend and analyze all of their data using a repeatable workflow, which can be deployed and shared at scale for deeper insights, insights that come within hours, not weeks. Retail analysts can utilize the SAS platform in a multitude of ways, including connecting to and cleansing data from their data warehouses, sending and receiving data sets from cloud applications, as well as gleaning information from spreadsheets or a whole host of other sources. Retail analysts can easily join their data together, then perform analytics—descriptive, diagnostic, predictive, prescriptive, statistical and spatial—using SAS's intuitive user interface, which is, if not a code free environment, then a very code friendly one.

The emergence of new channels has changed the way customers interact and shop. To engage smart-device toting, always-on consumers, retailers need to better understand their preferences, anticipate demand changes faster, and personalize communications and promotions – all to stay ahead of the competition. In this fight for customer attention, data is both the biggest ally and the biggest challenge for retailers. SAS enables retailers to derive deeper insights about customers, transactions and operations, across all channels, without any coding or IT intervention.