SPORTSBOOK MARKETING
Digital Marketing
Sportsbook marketing strategies are crucial in differentiating a sportsbook from its competitors. The right marketing strategy can set a sportsbook apart from others in the area and attract customers who haven't yet visited.
Inbound Marketing
Creating content, repackaging existing content, building landing pages, and creating email nurturing campaigns to generate leads, gain visibility, convert leads to sales, and reduce customer churn.
Marketing Automation
Implementing marketing automation platforms to streamline marketing processes and improve efficiency.
Digital Communications
Developing and implementing digital communication strategies to engage with customers and prospects.
Email Marketing
Developing and implementing email marketing campaigns to engage with customers and prospects.
Customer Analytics
Analyzing customer data to gain insights into customer behavior to improve marketing strategies.
Social Media Marketing
Developing and implementing social media marketing strategies to engage with customers and prospects.
Dashboards
Data visualization can help identify trends in marketing data by visually representing patterns, anomalies, and changes over time, enabling marketers to gain insights, make informed decisions, and communicate findings effectively.
Customer Segmentation
Market Basket Analysis
Patron Card Tier Performance
Win-loss by Customer Segment
Win-loss by Segment & Bet Type
Customer Location
Our Services
We help our sportsbook clients find the right marketing tools and technology to make them more effective, productive, and profitable. Some of the marketing services we provide:
Strategy Development
We help our clients define their BI strategy, assess needs, document goals and objectives, and create an action plan to leverage data effectively.
Data Acquisition & Integration
Acquiring and connecting data from various sources, validating, cleansing, and developing data management processes to ensure data accuracy and reliability.
Dashboard Development
Creating interactive dashboards, self-service BI tools, and data visualization reports to help clients identify key performance indicators, trends, and insights for better decision-making.
Analytics
Offering analytics solutions, predictive analysis, data mining, machine learning, and other advanced analytics services to extract valuable insights from data.
Training
Providing ongoing education and training to clients to ensure sustainable results and empower them to utilize business intelligence tools effectively.
End User Adoption Audits
Conducting audits to assess how end users are utilizing available tools, creating plans to increase usage, and ensuring that clients get the most out of their investment in their BI solutions.