To win over any potential customer, companies can no longer solely rely on their product or service offerings but must increasingly focus on elevating the entire client journey, from the initial reach to later-stage engagement.

“The experience is what keeps the customer coming back,” commented Andrew Pearson, managing director of Intelligencia Limited, a Macao-based software consulting company, who spoke during last Wednesday’s session of the Asian IR Summit.

In his presentation entitled “Future Trends of IR Technology,” Pearson began by quoting author Kate Zabriskie, that “the customer’s perception is your reality,” underscoring that regardless of what the underlying business is, it is ultimately reputation that draws in and fosters enduring customer loyalty.

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Esports a revenue boost for hospitality sector — industry promoter

An industry insider has highlighted the significant revenue-generating potential for Macau’s hospitality sector due to growing interest in e-sports among the younger generation in mainland China.

Speaking at a France Macau Chamber of Commerce breakfast session on Wednesday, Andrew Pearson, vice president of the Macau Grow uP eSports Association, outlined the promising prospects of competitive gaming...

Could Macao become a global e-sports hub?

Macao is well-positioned to emerge as a premier e-sports destination, says Andrew Pearson, managing director of Intelligencia Limited, an analytics and artificial intelligence (AI) consultancy group based in the SAR.

Speaking at a France Macau Chamber of Commerce (FMCC) breakfast event on Wednesday, Pearson, who is also vice president of the Macau Grow Up eSports Association, was bullish on the city’s potential to leverage its role as a cultural gateway between global hemispheres and support China’s booming e-sports industry, which boasts 490 million players....

Esports constitui oportunidade para Macau aumentar e diversificar sector turístico, defende Andrew Pearson

A área dos desportos electrónicos, mais conhecidos como esports, constitui uma grande oportunidade para Macau aumentar e diversificar o sector turístico. A ideia é defendida por Andrew Pearson, fundador e director da companhia Intelligencia Limited, na área da inteligência artificial. Ouça a declaração de Andrew Pearson à Rádio Macau à margem de um evento organizado pela Câmara de Comércio Francesa.