How Pega Helps Sportsbooks
Sports betting operators face challenges like personalizing player experiences, detecting fraud, ensuring compliance, and optimizing odds in real time. Pega’s AI-powered automation and decisioning platform helps sportsbooks increase player lifetime value, reduce risks, and streamline operations—from onboarding to payouts.
AI-Driven Trading & RM
Automated Betting Limits: Adjusts max stakes per user based on risk profiles (e.g., sharp bettors vs. casual players).
Liability Optimization: Balances the book by dynamically adjusting odds to minimize exposure.
Dynamic Odds & Live Betting: Adjusts in-play betting offers using real-time data feeds (e.g., score changes, player injuries).
AI-Powered Chatbots
Conversational AI for Booking & Support: Handles complex queries (e.g., multi-city rebooking) via natural language processing (NLP).
Voice-Enabled Assistants: Integrates with smart speakers (e.g., Alexa) for hands-free flight updates or check-ins.
Omnichannel Support: Integrates customer interactions across call centers, chatbots, email, and social media for seamless service.
Customer Personalization
AI-Powered Recommendations: Suggests bets based on a user’s betting history, favorite sports, and real-time odds.
Tailors promotions: Provide free bets, enhanced odds using Pega Decision Hub.
Dynamic Odds & Live Betting: Adjusts in-play betting offers using real-time data feeds (e.g., score changes, player injuries).
Dynamic Promotions & Retention
Personalized Bonuses: Targets high-value players with VIP rewards or reactivates dormant users with tailored offers.
Churn Prediction: Identifies at-risk players (e.g., those who haven’t bet in 30 days) and engages them with incentives.
Problem Gambler Prediction: Identifies problem gamblers and alerts management about them, so assistance can be provided.
Smart Customer Service
Automated Ticketing & Issue Resolution: Pega’s case management helps sports books handle customer inquiries and complaints by automating workflows and suggesting resolutions.
Omnichannel Support: Integrates customer interactions across call centers, chatbots, email, and social media for seamless service.
Automated Dispute Handling: Resolves bet settlement issues (e.g., voided bets, cash-out errors) with Pega Case Management.
Real-Time Decisioning
Odds & Event Feed Integration: Connects to sports data providers (e.g., Betradar, Sportradar) for live scores and odds adjustments.
Automated Settlement: Instantly pays out winning bets based on real-time results.
Push Notifications for Live Events: Alerts users about match updates or new betting markets.
Betting Limits & Responsible Gambling: Automatically enforces deposit limits, cooling-off periods, or self-exclusion requests.
HOW WE HELP
Our Pega consulting services are tailored to empower businesses by integrating an Pega solution into their operations. We specialize in providing end-to-end support, from strategic development to implementation and ongoing optimization. How we help:
We begin by meeting with stakeholders from various departments—such as business, marketing, and data teams—to define the objectives of the Pega solution. This step is crucial for understanding the specific metrics and insights that stakeholders need to make informed decisions.
