Sportsbooks

How Sportsbooks Use Alteryx

DraftKings uses Alteryx for data analytics to enhance customer insights, optimize marketing strategies, and improve operational efficiency. FanDuel leverages Alteryx for customer segmentation and campaign effectiveness analysis, helping to tailor promotions and improve user engagement. BetMGM employs Alteryx for performance analytics and to support data-driven decision-making in their marketing and operational strategies. Caesars Entertainment uses Alteryx for analyzing player data and optimizing promotional efforts across their gaming and sports betting platforms.

Software

Alteryx Designer

Alteryx Designer is a Windows software application that provides an intuitive drag-and-drop user interface for users to create repeatable workflow processes. Users can drag tools from a toolbox onto a canvas, connect them together, and edit their properties to create Alteryx workflows, apps, and macros, and then perform advanced analytics, which can be easily shared.

Analytic Process Automation

The Alteryx Analytic Process Automation (APA) Platform delivers end-to-end automation of analytics, machine learning, and data science processes; enabling the agility needed to accelerate digital transformation. With the Alteryx APA Platform, you can automate analytics and data science, embed intelligent decisioning, and power your people to deliver faster, better business outcomes.

Designer Cloud

Alteryx Designer Cloud is a cloud-based data preparation and analytics platform that enables users to clean, blend, and analyze data without the need for coding. It is designed to be user-friendly, featuring a no-code/low-code interface that allows individuals of varying technical skill levels to engage with data effectively.

HOW WE HELP

Our Alteryx consulting services are tailored to empower businesses by integrating an Alteryx solution into their operations. We specialize in providing end-to-end support, from strategic development to implementation and ongoing optimization. How we help:

We begin by meeting with stakeholders from various departments—such as business, marketing, and data teams—to define the objectives of the Alteryx solution. This step is crucial for understanding the specific metrics and insights that stakeholders need to make informed decisions.

WORKFLOWS

OUR ALTERYX COURSES

Alteryx Industries

INDUSTRIES

Airlines

Alteryx is helping airlines embrace a data-driven culture. One major North American airline has saved almost $100m in fuel efficiency by adding a data-driven mindset to its business decision-making. It was able to do this by dramatically increasing its fuel forecasting efficiency.

Biotechs

Alteryx can help biotechs gain deeper insight by providing line-of-business analysts in R&D, sales, marketing, and regulatory affairs the ability to blend and analyze data themselves, without any coding or IT dependence.

Casinos

Alteryx provides casino analysts with the unique ability to easily discover, prep, blend, and analyze all of their data using a repeated workflow, which can be deployed and shared at scale for deeper insights, insights that come within hours, not weeks.

Cruise lines

Cruise line analysts can utilize the Alteryx platform in a multitude of ways, including connecting to and cleansing data from their data warehouses, sending and receiving datasets from cloud application as well as gleaning information from spreadsheets or a whole host of other sources.

Hotels

Hotel analysts can utilize the Alteryx platform in a multitude of ways, including connecting to and cleansing data from their data warehouses, sending and receiving datasets from cloud application as well as gleaning information from spreadsheets or a whole host of other sources.

Oil and Gas

Prep and blend multiple data types -- spatial, geological, seismic, weather, and more -- to make more informed exploration decisions for drilling. Leverage predictive analytics to anticipate outages, determine the root cause of failures, and minimize downtime.

Retail

Alteryx lets retail analysts leverage big data from a variety of sources and move them from their traditional spreadsheet limitations into a simple drag-and-drop canvas that preforms powerful analyses in minutes. Alteryx puts the power of supply chain analysis directly into the hands of the retail analysts, allowing a new level of forecasting and inventory planning.

Sportsbooks

Sportsbook analysts can utilize the Alteryx platform in a multitude of ways, including connecting to and cleansing data from their data warehouses, sending and receiving datasets from cloud applications as well as gleaning information from spreadsheets or a whole host of other sources.

Travel

OTA analysts can utilize the Alteryx platform in a multitude of ways, including connecting to and cleansing data from their data warehouses, sending and receiving datasets from cloud applications as well as gleaning information from spreadsheets or a whole host of other sources.