Expertise
AI
Businesses leverage AI technologies to streamline processes, improve efficiency, enhance data analytics, and drive smarter decision-making. AI applications include automating tasks, improving customer service, personalizing recommendations, and optimizing various operations across different departments.
Our team utilizes cutting-edge analytics tools to extract actionable insights from data, enabling informed decision-making and predictive capabilities.
Analytics
The four main types of analytics -- descriptive, diagnostic, predictive, and prescriptive -- are essential for organizations to derive insights from data and make informed decisions. Each type serves a distinct purpose and builds upon the previous one, allowing businesses to understand past events, diagnose issues, predict future outcomes, and prescribe forward-looking actions. We can help with the following:
Descriptive analytics focuses on summarizing historical data to understand what has occurred. It involves techniques such as data aggregation and visualization (e.g., charts and graphs) to present key metrics and trends. This type of analysis provides a foundational understanding of past performance, enabling organizations to identify patterns and anomalies in their data.
BI
Business Intelligence is the graphical representation of information and data using visual elements like charts, graphs, maps to make data easily understandable. Our BI consulting services are tailored to empower businesses to visualize their data in easy to understand dashboards. We specialize in providing end-to-end support, from strategy development to implementation and ongoing optimization. Our key offerings include:
We connect your BI tools with various data sources, including CRM systems, cloud platforms, and databases, ensuring a unified view of your data. Our team implements robust ETL processes to prepare your data for analysis and visualization.
CX
Customer eXperience involves the collection and analysis of large amounts of data to understand and gain insights into customer behavior, preferences, and needs. It helps organizations determine the most effective ways to interface and interact with their customers, enabling personalized experiences, targeted marketing campaigns, and improved customer satisfaction and loyalty. Intelligencia can help with:
Intelligencia can help clients create a program strategy that identifies target customers and desired outcomes. We can also develop reward structures that incentivize repeat purchases and customer engagement.
Data Integration
The goal of data integration is to extract data from an operational system, transform it, merge it into new datasets, and then deliver it to an integrated data structure built for operational, marketing, analytics, customer loyalty, and/or social media purposes. The variety of data and context for analytics is expanding as emergent environments increasingly become part of the information infrastructure. We can help with:
We evaluate existing data infrastructures and develop tailored strategies to optimize data integration processes. We assist in selecting the right tools and technologies for data integration based on specific business needs.
Generative AI
Generative AI refers to a type of AI technology capable of creating various types of content, such as text, images, videos, music, and synthetic data based on patterns and structures learned from training data. Generative AI models produce novel content, enabling applications in diverse fields and industries.
Gen AI flourishes in six creative areas – text, coding, image, audio, 3-D creation, and video. These include applications like content writing, stock image generation, video creation, video editing, voice translation, visual effects, and text-to-voice and text-to-music generation.
Multichannel Marketing
Multichannel marketing is one of our true strengths. We have worked with large US-based casinos, huge IR's in Macau, and large sports book in Australia, as well as other gaming companies throughout Asia to implement powerful multichannel marketing solutions on a multitude of vendor products. When you're emailing to a hundred thousand people a week, you better have a powerful system and strong support. We'll help you choose the former and provide you with 24/7 of the latter.
We work closely with you to create a digital marketing strategy that reflects your unique business objectives and market dynamics. Our approach is grounded in data analysis, ensuring that every decision is informed by actionable insights derived from your audience's behavior and preferences.
Social Media
In today’s digital landscape, having a strong social media presence is essential for engaging with customers, building brand loyalty, and driving business growth. Our team of experts is dedicated to crafting tailored social media strategies that align with your business goals and resonate with your target audience.
We work with you to develop a robust social media strategy that outlines your goals, target audience, and the platforms best suited for your brand. Our strategies are built around Specific, Measurable, Attainable, Relevant, and Time-bound (SMART) goals to ensure clarity and focus in your social media efforts.

HOW WE HELP
Our consulting services are tailored to empower businesses by integrating advanced AI, BI, analytics, customer experience, digital marketing, and social media solutions into their operations. We specialize in providing end-to-end support, from strategy development to implementation and ongoing optimization. Our key offerings include:
Our team utilizes cutting-edge analytics tools to extract actionable insights from data, enabling informed decision-making and predictive capabilities.
OUR PARTNERS
We work with several different software vendors, including:

Alteryx's AI functionality is designed to empower users with advanced automation, actionable insights, and efficient data processing capabilities, making it a valuable tool for organizations looking to streamline analytics, improve decision-making, and drive innovation in data-driven processes.




Domo's AI functionality is cutting-edge and comprehensive, offering a wide array of features that leverage artificial intelligence (AI) and machine learning to enhance data analytics, visualization, and decision-making processes.




Qlik's AI functionality is deeply integrated into its analytics platform, offering automated insights, natural language interaction, advanced analytics, AutoML, and assistance with data preparation and creation. This comprehensive AI-driven approach enhances data exploration, decision-making, and user experience, empowering organizations to derive valuable insights and drive innovation from their data




Tableau's AI functionality integrates advanced artificial intelligence capabilities into its data analytics platform, enhancing user experience and decision-making processes. Tableau's Einstein Discovery empowers users to build predictive models seamlessly within Tableau workflows. It leverages machine learning to provide actionable predictions and recommendations, facilitating smarter decision-making.


